Über Filmgeschmack und schwitzige Socken

Allen Gannett, Autor von The Creative Curve: How to Develop the Right Idea, at the Right Time:

“In the book, I tell the story of Ted Sarandos, who’s the chief content officer of Netflix. Been there for 18 years, overseen their entire successful strategy of getting into original programming. And he started his career as literally a video store clerk who decided he would watch every single movie in the store. And that’s what gave him the ability to have taste. By understanding the corpus, what’s out there, what would be familiar, you understand what’s going to be too new, too familiar and just right. And that’s something that you can start doing today. And usually it doesn’t cost anything.”

Die Herangehensweise von Ted Sarandos erinnert mich an die von Unternehmer Gary Vaynerchuk. Der schreibt in seinem Buch Crush It!: Why NOW Is the Time to Cash In on Your Passion:

“You’ll recall that I was only sixteen when I started working the floor at Shopper’s Discount Liquors selling wine to customers, which meant that I still couldn’t drink the stuff. I knew, though, that appreciating wine, and therefore being able to sell it and discuss it confidently, meant developing a great palate. I read all the tasting notes in ‘Wine Spectator’ and started to learn to identify flavor profiles of things that I could easily find at ‘ShopRite’, like pear, papaya, cherries, chocolate, and blackberries. I didn’t stop there, though. […] Critics noted hints of cigar, and dirt, and even sweaty sock in wine. I knew they were guessing – there was no way they’d sucked on a sweaty sock – and I thought, ‘Well, if I’m going to say something tastes like sweaty socks, shouldn’t I know what it tastes like?’ So I gave myself an education. By the time I was twenty-one, I had an incredible developed palate, even though I hadn’t drunk much wine at all.”



  1. Gannett, Allen: “You Don’t Have to Be a Genius to Be Creative”. URL: https://blog.evernote.com/blog/2018/06/06/you-dont-have-to-be-genius-be-creative/ [Stand 19.6.2018]
  2. Vaynerchuk, Gary: „Crush It!: Why NOW Is the Time to Cash In on Your Passion”. 1. Auflage, HarperCollins Verlag New York, 2009, S. 92-93